nuumi
A lighting brand with a product story controlled by scrolling
Visit websiteI created a fictional lighting company, its visual identity and a working website around one sculptural lamp
Build a lighting company around one recognizable object
nuumi is an independent brand and website concept for a fictional premium lighting company. The brief was to create a complete customer experience: a name, identity, product direction and working shop demonstration.
Loop, the flagship lamp, gives the project its visual language. Its continuous ring diffuser, slender support and rounded base connect the identity, product imagery and motion. The campaign line, “Make room for softer light,” puts the atmosphere before the specifications.
Soft curves, thin strokes and a precise rhythm
The lowercase wordmark feels slightly inflated without becoming heavy. Rounded terminals, open counters and the repeated u shapes echo the lamp’s diffuser. The letters and their spacing are constructed as vector paths, with light, dark and small-size variants.
Warm chalk and near-black establish the foundation. Brushed aluminum brings precision, while the Persimmon finish provides a considered accent. The same palette carries through the renders, interface and product selector.
Scrolling becomes the playhead of a product film
One coherent object
A shared Three.js lamp model drives the product reveal, assembly view and finish selector.The geometry stays consistent as the visitor changes direction, stops or jumps within the story.
Motion with a purpose
The sequence moves from a dark opening into a bright object study, then reveals the proposed construction.Camera framing, scale and rotation explain the object. The scroll position determines the composition.
Keep the visitor in control
Native scrolling, a skip link and a reduced-motion option sit beside directly accessible product information.The cinematic introduction adds to the experience while the essential content and shopping controls remain available.
The product story resolves into a usable shop
The finish selector changes the lamp and the shopping configuration together. Visitors can choose Chalk, Graphite or Persimmon, add the selection to a demonstration cart, change quantities, remove items and review the total.
A dedicated product page, company approach, FAQ and inquiry form complete the experience. Checkout is clearly a demonstration and collects no payment information. The inquiry form validates entries and explains that its acknowledgement is a demo.
A complete brand concept, built to explore
The project brings brand design, product visualization, motion and frontend development into one working experience. The website includes responsive compositions, a static reduced-motion presentation and a functioning demonstration cart.
nuumi and Loop are fictional. Product specifications and pricing are design proposals; no physical product, customer research or commercial performance is implied. The hero and interior imagery use AI-assisted art direction, while the animated product geometry and vector identity are controlled in code.