NBT Labs
A focused website for a process-first digital transformation company.
I worked with NBT Labs to turn a technical service offer into a clear, confident web experience.
NBT Labs needed a clear website for a technical service offer.
NBT Labs helps organizations improve their processes before introducing Odoo and agentic AI. The website needed to explain that order clearly and make the value of the approach easy to understand.
The design puts the main promise first, keeps the language direct and gives prospective clients one obvious next step.
The team stayed involved from the first direction through the final review.
Working with Nathaniel was easy from start to finish. His design skills were excellent, and he kept our team involved through every step of the project.
Align on the message
Clarify the offer, the audience and the action the website should encourage.
Shared directionSet the visual direction
Turn the process-first positioning into a focused hierarchy, color system and interaction language.
Design directionReview together
Share each stage with the team, collect feedback and refine the work before moving forward.
Approved revisionsBuild and check
Implement the responsive experience and review the finished pages across screen sizes.
Responsive websiteThe visual system keeps the core message in focus.
Lead with the promise
Give the process-first message the strongest visual weight.A visitor can understand the company position before reading the supporting detail.
Use motion with purpose
Keep the network animation quiet and secondary to the copy.The visual supports the transformation story without competing with the offer.
Keep the next step visible
Repeat one clear process audit action in the places where a visitor is ready to respond.The page stays easy to scan and avoids competing calls to action.
A direct website that gives a technical company a clear public face.
The final direction gives NBT Labs a clear message, a recognizable visual system and a focused path for prospective clients.
The work was reviewed with the team throughout the project so the final pages reflected their feedback as well as the original design direction.